As you begin to search through the thousands of men who meet those criteria, you start noticing the color of a man’s hair or his eyes, or that he went to Harvard instead of Ohio State.
These distractions take you away from your original criteria and, in effect, ensure you spend a lot more time searching than you would if the dataset was much smaller to begin with. The more choices we have, the more time it takes to sort through the available choices, right? But what’s not so obvious is that we have finite brain resources and finite time to expend in such activities.
Online dating has jumped among adults under age 25 as well as those in their late 50s and early 60s.
The share of 18- to 24-year-olds who use online dating has roughly tripled from 10% in 2013 to 27% today.
Online dating use among 55- to 64-year-olds has also risen substantially since the last Pew Research Center survey on the topic.