Much of the success of camming owes to its ability to move beyond the borders of erotic video performance, and into the everyday social lives of camming customers, or fans as they are known.
Webcam performers are often highly entrepreneurial, and use mainstream social networking sites such as Twitter, Instagram, Snapchat, Skype, and Tumblr to build and maintain relationships with their customers.
Within public chat rooms the audience can see tips and viewer comments as scrolling text which appears next to the real-time video stream.
When webcam models create their live Internet broadcasts, they perform the activity known as camming.
A third-party hosting website which transmits multiple webcam models' video-streams is known as a camming site.
However this is not the first time that conversational interaction had become a boon for the erotic entertainment industry.
The Mitchell Brothers O'Farrell Theatre strip club is credited with the invention of the lap dance when during 1977 their new stage, New York Live, pioneered customer-contact shows with strippers that came off the stage and sat in the laps of customers for tips.
Some fans communicate multiple times a day with models through social media.