Rudder looked at millions of OKCupid interactions between 20, involving more than 25 million people, and charted out the racial and gender preferences he found.
To do this, he studied how people rated potential dates in Quick Match, a feature that shows you profiles one at a time and asks you to rate them on a scale of one to five or skip them.
Asian men, black men and black women got the worst ratings, while Asian women and Latina women fared the best.
The mother of the child model at the centre of the H&M race row has branded the backlash to the image 'unnecessary'.
Terry Mango, of Stockholm, Sweden, spoke out after the retailer faced accusations of racism over an image of her son Liam, five, wearing a jumper emblazoned with 'coolest monkey in the jungle'.
It issued a statement apologising for any offence caused.
A spokesman for H&M told Mail Online: 'This image has now been removed from all H&M channels and we apologise to anyone this may have offended.' As attention on the issue intensified, and the controversy continued to grow, H&M released a further statement via its Instagram page.
Susan Rice, the Obama national security adviser under fire over her alleged involvement in the “unmasking” of Trump associates during the 2016 presidential election, suggested in a fresh interview that race and gender might be playing a role in the scrutiny she’s faced.